The renowned Swedish H&M has always prepared a variety of pleasant surprises and the latest brand collaboration will be no exception. Their
upcoming collection will feature a collaboration with the Italian luxury brand Versace and will be inspired by past collection of the high end label.
After the H&M x Lanvin collaboration, that turned out to be a tremendous success, H&M aims to exceed the consumer expectations once again by featuring another exciting collaboration with Versace. Just like previous collaboration with important names from the fashion industry such as Stella McCartney, Karl Lagerfeld, Roberto Cavalli, Jimmy Choo or Comme des Garçons, the new line will give fashion interested individuals the chance of embracing high end fashion at a reasonable price range.
Margareta van den Bosch, creative advisor at H&M readily reveals the main attributes the new capsule collection will have: "Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant - everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season".
Donatella Versace has also stressed the iconic inspiration for the collection by saying:
"I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."
The statement is quite an attitude shift if we think about the views that the designer had back in 2008 when she was not fond of the idea of associating the brand name with more affordable brands: "I respect everyone who does it. But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand", Donatella explained back then.
Considering the fact that the collection will represent the core concepts the luxury brand has acquired over the years, we can expect to see a lot of daring prints, exuberant colors, silk, studded leather, flawless tailoring and top quality fabrics at the price ranges H&M has gotten us used to over the years. The collection will feature 40 garments for women and 20 garments for men, including tuxedos.
The collection will be released for sale on November 17. Not only that, but rumors also state that this collection will be followed by another pre-spring one that will be available on January 19, 2012. The upcoming months sure seem fashionable and we cannot wait to have a full glimpse of the upcoming capsule collection from the two brands.
